RACHEL + MICHAEL
creative team
WORK

FIRST CHOICE WEATHER IDENTS

Pool monsoons and foggy swims don't sound very 'holiday', but with the use of a zoom technique, we created a series of weather idents for First Choice, revealing things aren't always what they seem. Parasol up, here comes the water pistol rain!

Agency: BMB
Executive Creative Director: Trevor Beattie
Director: Alex Southam