RACHEL + MICHAEL
creative team
WORK
BBC - Tokyo 2020 - Let's Go There

We made a fast paced Tokyo tour that shows how the Olympic Games take over the city.

Over a year and a half in the making, we were incredibly proud to work with legendary Japanese composer Kenji Kawai to bring this obsessively detailed and authentic version of Tokyo to life featuring the popular vocaloid singer Hatsune Miku.




OOH

We also worked with designer Geraint Williams and type designer George Fletcher to create a custom BBC Tokyo Olympics look, feel and font for use across the BBC, which we used to support and celebrate athletes with same day reactive OOH locally across the UK.


Agency: BBC Creative
ECD: Helen Rhodes
CD: Tim Jones, James Cross
Producer: Sarah Bradbury
Director: Factory Fifteen
Composer: Kenji Kawai ft. Hatsune Miku
Design Lead (Film): Fantasista Utamaro
OOH Design: Geraint Williams
Type Design: George Fletcher