Online Trolls beware!
We raided the Blue Peter arts and crafts cupboards and papier-mached some negative words into colourful pinatas so kids could smash and bash them, and feel empowered.
Own It provides positive and powerful advice for 9-12 year olds.
Agency: BBC Creative
ECD: Aidan McClure
CD: James Cross / Tim Jones
Producer: Harriet McHugh
Director: Claire Norowzian