RACHEL + MICHAEL
creative team
WORK
OWN IT

Online Trolls beware!

We raided the Blue Peter arts and crafts cupboards and papier-mached some negative words into colourful pinatas so kids could smash and bash them, and feel empowered.

Own It provides positive and powerful advice for 9-12 year olds who are having a bit of jip in the modern world.

Agency: BBC Creative
ECD: Aidan McClure
CD: James Cross / Tim Jones
Producer: Harriet McHugh
Director: Claire Norowzian