RACHEL + MICHAEL
creative team
WORK
THE HUNDRED - OUR HOME, OUR WAY, OUR GAME

Fact: 40% of all young people who play cricket in the UK come from a South Asian background.

So, when we found out cricket was finally returning to the BBC with the all new youth focused Hundred, we wanted to make it feel fresh by shining a light on traditionally underrepresented fans across the UK, from Bradford to Birmingham. We met incredible real fans everywhere, with a real passion for cricket.

We also created a huge mural to celebrate local icon Moeen Ali, the Birmingham Phoenix captain, situated in Spark Green Park, the park where Moeen and his friends grew up and learned cricket.

Agency: BBC Creative
ECD: Helen Rhodes
CD: James Cross / Tim Jones
Producer: Vicky Mortell
OOH Photographer: Ruth Ossai
Director: Josh Bamford
Designer: Gavin Andrews